The primary objective was simple yet powerful:
Drive targeted traffic to Bigbooks’ Instagram profile So that potential customers could explore their content, engage with posts, and organically increase Instagram followers.
We followed a performance-driven strategy focusing purely on Instagram Profile Visits, a highly effective method that many brands ignore but produces excellent results when done correctly.
Strategy & Execution
1. Hyper-Targeted Audience Selection
We created interest-based targeting focused on:
Book lovers
Students
Literature communities
Readers who follow similar publishing houses
This ensured genuine traffic and avoided junk followers.
2. Instagram Profile Visit Campaign (Meta Ads)
Instead of running ads for likes or followers, we optimized for Profile Visits — a proven trick to grow authentic Instagram followers organically.
3. Optimized Ad Creatives
The ad creatives highlighted:
Book collections
Bigbooks brand identity
Strong CTA: “Visit Our Instagram Profile”
This encouraged customers to explore the Instagram page directly.
Performance Highlights
(Results based on the screenshot you shared)
Total Instagram Profile Visits: 1,537
Cost Per Result (CPV): ₹1.35 Only
Total Amount Spent: ₹2,074.98
This ultra-low cost per visit is a major achievement, especially in a niche like book publishing, where ads are usually more expensive.
This strategy not only increased profile visits but also significantly boosted:
Organic followers
Story views
Profile interactions
Overall Instagram engagement
Why This Method Works
Many agencies and brand owners often struggle with:
“How to grow Instagram followers organically?”
“How to increase Instagram reach?”
“How to get genuine followers for a book publishing brand?”
Our method answers all these pain points.
By driving real users to the Instagram profile instead of buying followers, Bigbooks enjoyed:
Higher credibility
Genuine engagement
More profile exploration
Long-term follower growth
This simple strategy is one of the most effective Instagram growth hacks for publishers and authors.
Results for Bigbooks
Increased Instagram footfall
Significant growth in authentic followers
Enhanced brand trust
Stronger discovery among book readers
Who Should Use This Strategy?
If you are a:
Book Publisher
Author
Bookstore owner
Education or learning brand
This method can help you increase Instagram followers, improve visibility, and bring genuine readers to your profile.
Conclusion
Our campaign for Bigbooks proved that: You don’t need expensive or complicated ads to grow on Instagram.
A simple, well-optimized profile visit campaign can deliver high impact at a very low cost. This approach helped Bigbooks achieve their goals efficiently — and it can work for your publishing business too.
