Client Overview
Facecraft is a premium cosmetic, facial aesthetics, and hair transformation clinic offering a wide range of advanced treatments, including:
Hair Transplant
Facial Uplift & Rejuvenation
Smile & Facial Balance Correction
Jaw Surgery
Eyelid Surgery
Dental Implants
Hair Loss Solutions
Many other cosmetic enhancement procedures
Facecraft wanted to grow its digital presence and acquire high-intent leads for its treatments.
Project Goal
The objective of this Meta Ads campaign was:
➡️ Generate high-quality leads for cosmetic treatments and surgical services
and attract clients who were already searching for hair transplant, jaw correction, eyelid surgery, and other aesthetic solutions.
Facecraft wanted:
Genuine leads
Higher conversion potential
A scalable system to generate enquiries
Strategy & Execution
1. High-Intent Targeting
We built specific audience segments based on:
People interested in cosmetic surgery
Users searching for hair loss solutions
Beauty & aesthetics enthusiasts
People following similar clinics
This ensured qualified and relevant leads.
2. Lead Generation Campaign Using Meta Ads
We designed a high-performance Meta Lead Form optimized for:
Simplicity
Faster submission
Higher conversion rate
3. Visual Creatives Focused on Transformations
The ad creatives highlighted:
Before/after visuals
Hair transplant results
Smile & facial balance correction
Jawline enhancement
Real transformations
This built strong trust and encouraged users to enquire.
Performance Highlights
(From the provided screenshot)
Total Leads Generated: 40
Cost Per Lead (CPL): ₹32.17 Only
Total Amount Spent: ₹1,286.91
Leads Converted Into Sales: 8 Clients
With an average treatment value of ₹3,000 – ₹4,500, Facecraft achieved excellent revenue from these conversions.
ROI & ROAS Breakdown
Estimated Revenue: 8 clients × ₹3,000–₹4,500 = ₹24,000 – ₹36,000 revenue
Ad Spend: ₹1,286.91
Return on Ad Spend (ROAS): 18X – 28X ROAS (Approx.)
This is a highly profitable campaign, delivering strong ROI with a very low CPL.
Why This Campaign Worked
Many clinics struggle with:
“How to generate leads for hair transplant?”
“How to get clients for cosmetic surgery?”
“How to promote a clinic online?”
Our strategy solved these pain points by delivering:
Real enquiries
High-intent leads
Strong conversion potential
Low-cost customer acquisition
This allowed Facecraft to gain consistent monthly patients with measurable results.
Results for Facecraft
40 qualified leads
8 direct conversions
Very low CPL (₹32.17)
High revenue from ad spend
Strong brand visibility
More traffic and credibility in the aesthetic clinic market
Who Should Use This Strategy?
This method is ideal for:
Cosmetic Clinics
Aesthetic Surgeons
Hair Transplant Centers
Dental & Smile Correction Clinics
Facial & Plastic Surgery Specialists
If your clinic wants affordable, high-quality leads, this approach delivers excellent results.
Conclusion
Our lead generation campaign for Facecraft proved that:
With the right targeting and ad strategy, aesthetic clinics can generate high-intent leads at very low costs and achieve high ROAS through Meta Ads.
This campaign successfully improved Facecraft’s online enquiries and helped convert interested clients into paying customers.
